The Retail Management Certificate is a recognized international business certificate that will give you the skills you need to get started or advance your career in the retail industry.
- Store manager
- Sales Staff
- Retail loss prevention manager
- Retail operations manager
- Assistant store manager
- Retail human resources manager
- Merchandising Staff
- Retail Supervisors
Why the Retail Management Certificate?
Egypt is one of the largest markets in Africa. A country with a population of more than 90 million makes it one of the most attractive markets in the Arab world. When we look at the different sectors in Egypt – automotive, tourism, real estate, healthcare, media, telecommunications, etc – we find, by far, the retail market is the fastest growing sector. Retail sales have registered a compound annual growth rate (CAGR) of 14.2% between 2007 and 2011, reaching US$103bn. In fact, Egypt ranks 13thas the most attractive retail market worldwide, resting on the back of its growing population.
Yet it is confirmed by the experts that the retailing expertise of the Egyptian labor market needs much more development to benefit from the expected retail growth.
According to employers, employees with such skills and knowledge are more likely to be hired or promoted to management and leadership roles.
Learn how retailing works and the factors that influence its success
Learn personal selling mechanics
Learn marketing mix in retailing
Understand how to create a shopping experience that builds customer loyalty
Learn the sales and service support functions
Understand strategic management in retailing
Getting the job well done – sales cycle
The Customer Experience
Building the Attitude
Marketing in Retail Industry
Customer Service Quality
Customer Relationship Management (CRM)
Retail Strategies and Brand Management
Trends in retailing
“My Company is an extension of me. So when I designed my stores, I wanted people to feel that they were in my home” – Tory Burch – Founder and Creative Director of Tory Burch LLC
“Get closer than ever to your customers. So close that you tell them what they need well before they realize them themselves” – Steve Jobs – Chairman, CEO, and Co-Founder of Apple Inc