Dr. Dina El-Kayaly is the Head of Marketing and Market Research at Edge For Training and Consulting. Her background spans in the elds of market research, performance management, stategic marketing consultancy and international research in Egypt and MENA region. Her speci c interest is in advancing an evidence-based approach in the development of strategic marketing con- sultancies, drawing on a broad range of experience including number of ministries, state-owned authorities and multinational corporations and management consulting rms. Dr. El Kayaly is graduate of Kuwait university with a degree in applied statis- tics, a masters in statistics from Cairo University, a master of business administration and a doctoral degree from Maastricht School of Management. She has served as a member of the Egyptian Society for Quality and International Quality Federation (IQF) – U.S.A. She is currently a certi ed Green Belt Six Sigma Consultant and a communication skills trainer certi ed from Wis- consin University in Leadership and Communication.
She worked as Statistical Data Analyst & Performance Management Consultant at a number of ministries and companies and has lead the marketing and market research departments at a number of consulting rms inculding KPMG. She is also an in- structor for a number of marketing and market research topics
Dr. El Kayaly provided training programs to various companies in the banking, manufacturing, and telecomincation sectors, both in Egypt and the MENA region
She is currently an Adjunct faculty at Maastricht School of Management (MSM) Netherlands , 2017-2019, teaching: Research Methodology, Statistical Analysis, Consumer Behaviour and International Marketing.